Igniting Growth

Design Thinking-Moving Beyond Disintegration

Thursday, November 16, 2017


The Job of Design Thinking

Wednesday, March 08, 2017

Have you heard of Jobs Theory? It is a growing approach to innovation that is capturing business people's imagination.  At the heart of a product or service is the progress desired by the person, the job.  Jobs differ by circumstance and can be driven by functional, emotional or social desired progress, or some combination of the three.  It is a very useful approach, though once again, not a silver bullet. Yes, you need need to understand the job, but also the person you serve and your business strategy or intention.  The three together are critical inputs to a winning effort. I really like Jobs Theory as part of an array of tools to win. ..


Tuesday, August 25, 2015

Have you ever questioned yourself and wondered..."Is it just me? Am I making this up?"   ..

Hidden in Plain Sight

Thursday, November 06, 2014

I am often shocked by how simple design thinking innovation is.  It is breakthrough and yet simple.   I am also constantly amazed at how design thinking can be useful in so many contexts from creating products to business strategy to health care.  For instance, Design Impact, a non profit design thinking organization solved child malnutrition using the tools and mindsets of designers. Check out the link in the Take Action section to learn more. ..

Innovation is rose colored

Tuesday, September 30, 2014

As a child, my parents would say "Cindy you wear rose colored glasses."  It was meant as a compliment and a commentary on how naive I was, not seeing the world for its bumps and bruises.  ..

What is your "have to"?

Monday, September 22, 2014

What is your have to?

A Great Big Small World

Friday, September 05, 2014

What is this a picture of? ..

"I am not a {fill in the blank}"

Monday, August 18, 2014

"I am not a __________________" ..

A False Sense of Control

Wednesday, July 30, 2014

In an interesting article in today's WSJ Drug Manufacturers bemoan the consumer engagement via social media during clinical trials and only see the down side of perhaps impacting the trial purity or causing some discovery that might increase scrutiny. I read the article with a different stance: ..

Shop Talk! Insights from SHOP14

Tuesday, May 27, 2014

Provocative. Engaging. Stimulating.  Shop14 was a great experience.  While I was one of the speakers, I think I enjoyed the learning experience even more.  Some interesting things to ponder. ..

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