Igniting Growth

lessons from fundraising

Wednesday, July 08, 2015

I just completed a very different project for me...fundraising for The Leukemia & Lymphoma Society (LLS).  I was naive about how to approach it so I did what I knew to do...treated it like a marketing campaign.  To my surprise, I won the Cincinnati Woman of the Year and Cincinnati/Dayton beat out much larger markets (NYC, DC, LA) to be the most successful fundraising Man & Woman of the Year Campaign this year.  Here are some lessons I learned. ..

suggestion box vs. co-creation

Wednesday, June 10, 2015

I overheard a conversation the other day and the people were talking about how their company is eager to co-create so they have asked their stakeholders for suggestions.  I immediately cringed. A suggestion box, or inviting people to share their feedback, is an important first step, but not sufficient a step to result in the power of co-creation.   ..

Iteration vs. Rework

Wednesday, April 29, 2015

I remember my first "one page memo" at P&G as a newly minted MBA.  It was redlined and revised 16 times (I counted) making non substantive changes so that it could be properly positioned.  It was an excrutiating process that sucked the life out of me.  It was outdated by the time it published.  Wasted rework. ..

Happiness by Design

Tuesday, March 24, 2015

One of the gifts of working in a way that is human centered is that it is fulfilling, as you tune into the needs, motivations and realities of someone's life.  People leveraging design thinking find they "fall in love" with the person for whom they are solving. This is the start of a virtuous cycle and often at the end of working in this way people feel great joy and energy.  They are happy. Why? ..

Insights are T.H.A.T.

Wednesday, March 11, 2015

In my last blog I talked about the Magic of Empathy.  There is a great gift empathy provides as part of that magic:  it reveals deep insights that previously were obscured.  With design thinking, and empathy in particular, these insights become clear. Sometimes they even seem obvious--of course always after their discovery!  I have seen the insights from design thinking work be considerably more powerful than insights gleaned from a typical consumer understanding approach. ..

The Magic of Empathy

Monday, February 23, 2015

Recently I felt that magic moment when deep empathy emerges as I was wrapping up an engagement with a client.  You may have felt this moment...when all of the sudden something comes into focus for the first time that makes everything clearer.  You can hear a pin drop when it happens and then the energy escalates rapidly.  That, my friend, is magic and empathy can help you experience it. ..

Fascinating Rhythm

Monday, January 12, 2015

There is a rhythm to design thinking. ..

To everything there is a season

Tuesday, December 30, 2014

Tis the season! ..

Shine Your Light

Friday, November 14, 2014

There is a marketing concept that is so critical in branding and innovation…point of difference, or POD.  What is it that is unique about you, your idea, your business?  If you don’t know what is distinctive, how can you make the impact you hope to have?  With that clarity, I think possibilities are limitless. 

Hidden in Plain Sight

Thursday, November 06, 2014

I am often shocked by how simple design thinking innovation is.  It is breakthrough and yet simple.   I am also constantly amazed at how design thinking can be useful in so many contexts from creating products to business strategy to health care.  For instance, Design Impact, a non profit design thinking organization solved child malnutrition using the tools and mindsets of designers. Check out the link in the Take Action section to learn more. ..

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